“The whole COUNTER team is delighted with the beautiful work Nicky produced for us. She listened closely to our brief and the feedback on every iteration of design, but also gave us a clear steer when she felt we were making mistakes, and the results absolutely exceeded our expectations. The new logo, colours and typefaces are recognisably ‘COUNTER’, but a stylish, modern and polished version of COUNTER (and of course, they meet accessibility guidelines), and we’ve been able to take her brand book and put the guidelines into practice without stress. If you’re looking for a designer who understands the knowledge community, you’re looking for Nicky.”

– Tasha Mellins-Cohen, Executive Director, COUNTER

“Although Nature and the Nature Portfolio are among the most renowned brands in scientific publishing, before Nicky there hadn’t been much attention paid to really shaping and cultivating the critical details surrounding brand – brand design, brand architecture, tone of voice and many other elements had all risen independently and had never been really considered holistically. As the Nature Portfolio’s first Brand Director, Nicky conceived and led a multi-year effort to create real order, discipline and meaning across all aspects of the brand. She succeeded spectacularly by being an unlikely combination of perceptive brand analyst, first-class designer, and effective cat-herder. The importance of that last part is hard to overestimate: In her own good-humored but unmistakably tenacious way, Nicky managed to finish the project and achieve her objectives despite a highly complex organization and stakeholder structure. I wouldn’t hesitate for even a split second to entrust her with another important brand project.”

– Dean Sanderson, Chief Strategy Officer, AIP Publishing (previously Managing Director, Nature Research Group)

“The whole Press is incredibly happy with the work Nicky did on our rebrand. We’ve had nothing but positive feedback on our new logo and visuals. The branding guidelines she provided have already been helpful on a number of projects and the whole process ran smoothly and professionally. In particular, Nicky’s collaborative approach to defining our mission, vision and values resulted in a much stronger and more articulate document which has helped inform our future strategy and inspire the team.’

– Katharine Nelson, Sales and Marketing Manager, University of London Press

“Nicky is a highly talented, inspiring designer who has the ability to take nascent ideas and develop them way beyond what you could envision. I know my authors and their books are in excellent hands. For me, Nicky has established a new standard for academic book designs at a time when many academic publishers use a standard template design. She flies the flag for these books as equally worthy of bespoke, striking covers.  I always feel she is just as invested in the book project as I am.”

– Philippa Grand, Head of Publishing, LSE Press

“[Nicky’s work] has had a huge impact on the business, guiding and shaping our approach on everything from product development to customer support as well as sales and marketing. I can’t recommend working with Nicky highly enough and would encourage any business to sit down for a cup of tea with Nicky to find out how she can elevate your brand.”

– Clare Hodder, RightsZone

“Working with Nicky was such an energising, enjoyable experience: she took the time and trouble to understand our ambitions . . . and the way she helped us articulate our values and personality has benefited us in every aspect of marketing. The design process was collaborative and clear: at each stage Nicky sought our feedback and listened deeply, refining her ideas, until we had a visual identity that simply delighted us and encapsulated the brand perfectly. I cannot recommend Nicky highly enough.”

– Alison Jones, Practical Inspiration Publishing

“Nicky has regularly come to LCC to run workshops with our students on publishing and design. She is great at getting them talking and making them think, while presenting ideas and concepts brilliantly. Her hands-on approach has been very much enjoyed by the students who really like the real-world case studies she explores with them.”

– Frania Hall, Course Leader, London College of Communication