Caroline Meek has a supportive and creative solution to the challenge of adapting a child (and their parent/carer) to a new situation; guide them through the process with the friendship of her characters Chloe & Ben – in colourful and engaging children’s books.

My job was to translate this purpose into a clear and concise brand story; building the brand framework of mission, vision and values and a long and short-form story to share with prospective clients. A new name – Chloe, Ben and You – brings the child in to the story, and a logotype and strapline position the brand as a safe pair of hands to support everyone in this important journey.

Read more about Caroline’s wonderful books here.