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Rebrand

How do you know if your brand is working? Take 10 minutes and find out! A regular check-in helps make sure that your brand is still aligned with your goals, your audience, and the value you provide.

In an industry that’s constantly moving, even established publishing brands need to be vigilant to make sure they are telling an up-to-date story and resonating with their audiences.

I get asked a lot about the difference between a branded house and a house of brands, so I’m going to talk here about how to create a consistent brand when it has multiple products within it.