Building a Brand
Brand Extension 101 – thoughtfully building your portfolio
When I put out a call for subjects you’d like me to cover in this blog, one of the first was for something on brand extension. I’m going to cover a little about the considerations of brand extension…
Reimagining the University of London Press Brand & 10 Tips for a Rebrand
In an industry that’s constantly moving, even established publishing brands need to be vigilant to make sure they are telling an up-to-date story and resonating with their audiences.