Brand Extension 101 – thoughtfully building your portfolio
When I put out a call for subjects you’d like me to cover in this blog, one of the first was for something on brand extension. I’m going to cover a little about the considerations of brand extension…
Reimagining the University of London Press Brand & 10 Tips for a Rebrand
In an industry that’s constantly moving, even established publishing brands need to be vigilant to make sure they are telling an up-to-date story and resonating with their audiences.
Why you should care about book cover design.
Designing book covers is a brilliant way to make a living. It’s creative and challenging, and it’s always a thrill when I see a title I worked on in a bookshop…
Setting Your Brand Apart – People and Personality
I love incorporating the personality and passion of the people who work for a business into a brand story. It’s so important – especially when you need to set a brand apart in a tricky market.
A cohesive brand – house of brands or branded house?
I get asked a lot about the difference between a branded house and a house of brands, so I’m going to talk here about how to create a consistent brand when it has multiple products within it.