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Brand Architecture

How do you know if your brand is working? Take 10 minutes and find out! A regular check-in helps make sure that your brand is still aligned with your goals, your audience, and the value you provide.

When I put out a call for subjects you’d like me to cover in this blog, one of the first was for something on brand extension. I’m going to cover a little about the considerations of brand extension…

I get asked a lot about the difference between a branded house and a house of brands, so I’m going to talk here about how to create a consistent brand when it has multiple products within it.