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Brand Architecture

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21/09/2023

Brand Extension 101 – thoughtfully building your portfolio

When I put out a call for subjects you’d like me to cover in this blog, one of the first was for something on brand extension. I’m going to cover a little about the considerations of brand extension…

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08/08/2023

A cohesive brand – house of brands or branded house?

I get asked a lot about the difference between a branded house and a house of brands, so I’m going to talk here about how to create a consistent brand when it has multiple products within it.

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