Brand Extension 101 – thoughtfully building your portfolio
When I put out a call for subjects you’d like me to cover in this blog, one of the first was for something on brand extension. I’m going to cover a little about the considerations of brand extension…
Reimagining the University of London Press Brand & 10 Tips for a Rebrand
In an industry that’s constantly moving, even established publishing brands need to be vigilant to make sure they are telling an up-to-date story and resonating with their audiences.
Why you should care about book cover design.
Designing book covers is a brilliant way to make a living. It’s creative and challenging, and it’s always a thrill when I see a title I worked on in a bookshop…
Setting Your Brand Apart – People and Personality
I love incorporating the personality and passion of the people who work for a business into a brand story. It’s so important – especially when you need to set a brand apart in a tricky market.
A cohesive brand – house of brands or branded house?
I get asked a lot about the difference between a branded house and a house of brands, so I’m going to talk here about how to create a consistent brand when it has multiple products within it.
Brand Mission, Vision, and Values – What’s What?
Creating a strong brand identity is crucial for success. But it’s easy to get ahead of ourselves and want to start thinking about logotypes and colour from the off without putting the right foundations in place.