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16/07/2024

Somewhere, Over the Rainbow… Choosing Colour.

Colour isn’t just an afterthought, a nice visual element; it’s a massive part of how we can communicate a message through our design. So how do we do it?

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18/01/2024

Files, formats, colour space… What on Earth are designers talking about?!

Pre-press is a tricky business. Here’s a list of some of the things a designer is working to sort before your project is good to go.

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21/09/2023

Brand Extension 101 – thoughtfully building your portfolio

When I put out a call for subjects you’d like me to cover in this blog, one of the first was for something on brand extension. I’m going to cover a little about the considerations of brand extension…

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11/09/2023

Reimagining the University of London Press Brand & 10 Tips for a Rebrand

In an industry that’s constantly moving, even established publishing brands need to be vigilant to make sure they are telling an up-to-date story and resonating with their audiences.

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08/08/2023

Why you should care about book cover design.

Designing book covers is a brilliant way to make a living. It’s creative and challenging, and it’s always a thrill when I see a title I worked on in a bookshop…

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08/08/2023

Setting Your Brand Apart – People and Personality

I love incorporating the personality and passion of the people who work for a business into a brand story. It’s so important – especially when you need to set a brand apart in a tricky market.

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08/08/2023

A cohesive brand – house of brands or branded house?

I get asked a lot about the difference between a branded house and a house of brands, so I’m going to talk here about how to create a consistent brand when it has multiple products within it.

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01/08/2023

Brand Mission, Vision, and Values – What’s What?

Creating a strong brand identity is crucial for success. But it’s easy to get ahead of ourselves and want to start thinking about logotypes and colour from the off without putting the right foundations in place.

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